Setting out your new product, introducing an innovative new service or announcing your presence at a major event, our press release service is tailored to your individual needs. This unique service allows our clients to maximise their online exposure through our extensive PR distribution channels also taking advantage of the expertise of the ShakerMedia staff in submitting, scheduling and optimising distribution.
- Why Online PR? Advantages sending out news releases are that there is always demand. All news organisations, to include magazine editors, broadcast, and industry specific editors use press releases to develop the bulk of their published news stories. Some of the key benefits of Online PR are:
- Low cost
- Increased exposure for your company
- High demand for press releases
- Add credibility for your organisation
- New customers
- Free publicity
- Good for SEO and Social Media
- Distribution Channels: All press releases are submitted through several channels to reach clients desired target audience. Some of our distribution channels permanently archive every single press release in prominent parts of these popular websites, and use your Release Headline in the title tags of the HTML for that page. Search engine robots (what they use to find websites) read the title tag and this is what you see when you find a website in the search engine results. Therefore these tags are arguably one of the most important areas for Search Engine Optimisation.
- Tracking: Nosy by nature, our team will track who reads the press release and where it's published, giving you a fully accountable tracking service. Scouring the web, you'll receive both real time notifications and periodic resumes of published links and media exposure. These are presented in a report format and can be discussed with your account manager at your convenience.