The Internet advertising market is in constant flux. New and innovative interactive advertising options are constantly being introduced like geographical and behavioral-targeted advertising.
All successful online marketing campaigns require a coordinated plan of attack. ShakerMedia assists clients in identifying their target audience and campaign objectives then determines the best way to achieve these goals.
- Planning: ShakerMedia manages all online media buying from the proposal process to execution. We simplify this time-consuming process through an efficient, automated, media planning system. We are able to quickly locate the web sites that fit your needs, create proposals, perform cost analysis, and manage insertion orders in addition to creative delivery and trafficking.
- Media Type: Whether your goal is to establish a brand with CPM deals or create direct lead generation and sales channels using pay-for-performance contracts, our team has the methodology to negotiate the most favorable terms for your business in relation to costs, performance, placement and cancellation.
- Creative Management: ShakerMedia will identify the right ads to be reflected at the right audience and at the right time. ShakerMedia 'Design Team' is able to create the targeted message in any digital format. We will work with clients in choosing exactly how, where, how often, and in what sequence the creative is shown - ensuring that we maximize every ad impression.
- Analysis and Optimisation: Real-time tracking of click and conversion results from search and advertising campaigns is essential to online success. It can translate into tremendous savings by minimising waste spent on non performing impressions and placements and boost ROI by focusing funds on successful placements. ShakerMedia constantly analyses, tests and optimises your internet advertising campaign and web site marketing strategy. We use a combination of in-house tracking and external ad-serving technology to analyze and recommend ways of improving the media plan and creative assignments.
- Why ShakerMedia?: With over 10 years experience in the industry, ShakerMedia can leverage the knowledge and expertise built servicing our diverse client roster into creating your marketing plan. Every client has unique goals, and needs a unique solution. ShakerMedia has both the manpower and the brainpower to craft, execute, and analyze your online marketing goals.